I know a lot of us are just starting shops, or thinking of starting shops, or interested in making our shops as awesome as possible, so I wanted to share some links I've came across.
On the business forum on etsy, someone recently posted a link to 50 free places to promote your site: http://www.createapendant.com/sitepromote.htm
The Beginner's Guide to Opening an Etsy shop from the Etsy blog was super helpful for me in my planning stages, you can check it out here: http://www.etsy.com/storque/seller-hand ... etsy-1721/
Also through the business forum, I found this great website that will generate professional, awesome business cards using pictures of your products: http://us.moo.com/etsy/
The Etsy Seller Handbook- a very, very comprehensive collection of articles covering the range of marketing, product design, photography, shipping, and more. Highly recommended! http://www.etsy.com/storque/seller-hand ... ling-2383/
I'll post more links as I come across them, and feel free to share anything you find! : ) So far, I'm really digging etsy.