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 Post subject: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Wed Oct 20, 2010 2:35 pm 
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Ha, you thought this thread was going away with the old boards?! No sirreeeee!


Whether or not you are planning to participate in VeganMoFo as a blogger, you can still help the cause by helping to get the word out to various media outlets... both local and nationwide. Check it out!



1. Read the press release (below), and then personalize it. At the very least, include your name, phone number, and email address as the CONTACT, at the very top; and make sure the date is accurate. If you are participating in VeganMoFo, or you know other local bloggers who are, modify the 4th paragraph with the appropriate names, links, and details. What I wrote in paragraph four is just a sampling, which can be modified as much as you want, but keep it short and concise. Don't be all going on and on. And please, double check for spelling errors. If you don't want to bother personalizing the press release, just remove the 4th paragraph altogether.





2. Make a list of all the local newspapers and weeklies with food sections. Then, look them up online, and look for the "contacts" or "editors" link. Try to find out the name and email address of the person in charge of writing about food. Sometimes you may have to call the front desk to find out this info.

*** If you live in a city with lots of other vegans, please make a point of having only one person be sending out press releases.





3. Send the press release, with a BRIEF personalized message to the food editors (ie. ONE SENTENCE). Don't send it as an attachment, but in the body of the email. If you'd like to, you can send along the veganmofo III graphic* as an attachment, and/or a particularly beautiful vegan food photo of YOUR OWN. Occasionally, if you feel like you've got the moxie and you can sound professional and enthusiastic, it's good to call the person first and either speak with them or leave a message, about this very exciting thing that's going on, and you're about to email them a press release. Please read the press release thoroughly, once or twice, before calling. It really helps. Obviously, if you don't think you can pull that off in a professional way, just send the email without the call. 


email subject title: "Press Release: Vegan Month of Food (VeganMoFo)"



Here is a link to the VeganMoFo logos:
http://veganmofo.wordpress.com/2010/10/18/mofo-logos/ 
go to link, save the image you want to your harddrive, save as "veganmofo_logo", attach to email as a jpg attachment)





4. Once you've sent the press release, come back to this thread and post the names of the papers/media outlets you've sent it to.



woooooo hooooooooo! let's do this thing!

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Wed Oct 20, 2010 2:40 pm 
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Do you have a link to the press release?

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Wed Oct 20, 2010 3:30 pm 
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PRESS ADVISORY


TODAY’S DATE, 2010: 

FOR IMMEDIATE RELEASE



CONTACT: YOUR NAME HERE, YOUR PHONE NUMBER, YOUR EMAIL ADDRESS






VeganMoFo IV: Vegan Month of Food, with several hundred blogs participating!



The 4th Annual Vegan Month of Food (aka VeganMoFo) is ready to take the blogosphere by storm! Starting November 1st, several hundred bloggers from all around the globe will pledge to post about vegan food at least five days a week for the whole month of November. The most dedicated participants try to blog all 30 days. Food writers, bloggers, and home cooks will write about what they eat and what they cook, all with the intention of showing off the wide and varied world of vegan food.



VeganMoFo kicks off on November 1st and continues through the month of November. You can find the alphabetized list of all participating blogs online at Vegan MoFo Headquarters International (http://veganmofo.wordpress.com). There you will also find information about generating an RSS feed to help you keep track of all the food writing. Vegan MoFo can also be followed on Twitter.com (@veganmofo).





First organized by vegan chef and cookbook author Isa Chandra Moskowitz (theppk.com), VeganMoFo has been gathering more and more enthusiasts each year. Participants begin brainstorming themes for their month-of-daily-entries well in advance. In previous years, bloggers have written about everything from veganizing grandma’s recipes, to eating in foreign countries, to 31 days of vegan Halloween-themed treats. Posts include beautiful photographs, tantalizing recipes, and thoughtful musings.





Local blogger YOUR NAME HERE is one of the bloggers participating this year. YOUR NAME HERE first began HIS/HER blog “YOUR BLOG NAME HERE” (YOUR BLOG URL HERE) in YEAR. “YOUR BLOG NAME HERE” focuses on beautiful photography of home cooked meals, local restaurant reviews, vegan versions of old family recipes, thoughts on following a vegan diet, personal recipes, and much more. 



VeganMoFo is a grassroots event that evolved from a community of vegans who love to cook, love to be vegan, and are passionate about sharing their love of vegan food with the rest of the world. Anyone interested in food should definitely go online and check it out. But, be prepared for a growling stomach!



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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Wed Oct 20, 2010 3:45 pm 
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done so far:

Ameyfm
Santa Cruz Sentinel
Contra Costa Times
San Jose Mercury News
Vegetarian Times
Epicurious.com
FoodNework.com
Slashfood.org
Culinate.com

Kittee
Chad from Food Figh
Grant Butler from The Oregonian.
Portland Independent Media Center
Kelly Clark Willamette Weekly
Portland Mercury Food Section
VegNews
Amy Wisniewsk Chow.com (asst food editor)

DTBK:
our local City Papers, The Washingtonian and Baltimore Magazines, and I need to find out what our local gazette

Mixmaster_Mo
The Desert Sun

warriortwo
Seattle Times
Seattle Weekly
Ballard News Tribune
Capitol Hill News
The Stranger
Seattle Post-Intelligencer

AsstroGirl
Cleveland Plain Dealer (OH)
Ashtabula Star Beacon (county paper)
Lake County News Herald (county paper)
Erie Times News (PA)

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Wed Oct 20, 2010 3:47 pm 
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I notified City Pages and the Strib.


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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Wed Oct 20, 2010 3:58 pm 
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I write for a site called 'This Dish is Veg' and we published a piece about MoFo today
http://www.thisdishisvegetarian.com/201 ... er-is.html


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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Wed Oct 20, 2010 4:42 pm 
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I notified:

The Chicago Tribune
The Red Eye
and Chicago Soydairy (asking if they'd tweet or Facebook something about MoFo).

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 12:16 pm 
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bumpz! we still need lots of folks out there to help send out press releases to their local papers and news outlets. Thanks everyone!

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 12:26 pm 
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you rule, amey. i couldn't even remember who i had sent to. thanks so much for reposting this. also, this is so easy to do all of you! once you send one out, it is so easy to just copy and paste and send more out.

vegnews will have something online soon, with a little interview with me in it!

xo
kittee

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 12:45 pm 
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I've contacted Eater PDX, VegPortland and Portland Food & Drink.


note: included the VeganMoFo headquarters web address & logo, too

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Last edited by jdfunks on Fri Oct 22, 2010 12:57 pm, edited 2 times in total.

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 12:46 pm 
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Kittee, I found a different person to contact from the Oregonian. Katherine Miller is the Food editor. Should I send one to her, or do you think the Oregonian is covered?

Since Portland seems to be covered pretty well, I think I'll tackle Philly publications. I'll get back to you ASAP.

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 12:55 pm 
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AndyDufresne wrote:
Since Portland seems to be covered pretty well, I think I'll tackle Philly publications. I'll get back to you ASAP.


I started manipulating the press release and wondered if it was cool to do this? I can change the section in the pr where it says "local blogger," or I can totally leave it up to someone from Philly to do...

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 1:00 pm 
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yes, go ahead and manipulate as you see fit! just keep it professional and make sure there aren't any typos!

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 1:02 pm 
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My laptop has been hating me lately. Probably because I dropped it. But I am going to sit down this weekend and do the Boston area like The Metro, Boston Globe, The Phoenix, Boston.com, Weekly Dig, Boston Vegetarian Society, Boston Vegan Association, and 2 yahoo groups I am part of, MARC and easyveganalerts.

I'll repost when I send them.

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 1:32 pm 
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I've submitted a PR to...

Philly:
Philadelphia Inquirer/ Philly.com, food contributors Michael Klein and Craig LaBan
NBCPhiladelphia.com, general submission
Philadelphia Weekly, Adamma Ince, editor
Philadelphia City Paper, general submission

Portland:
The Oregonian, Katherine Miller, Food Editor

Also, I have a contact that works for Peta. Do we want to go there?

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Last edited by AndyDufresne on Fri Oct 22, 2010 3:39 pm, edited 1 time in total.

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 2:25 pm 
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I also sent to SA Current and Express News.

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 2:52 pm 
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AndyDufresne wrote:
AndyDufresne wrote:
Since Portland seems to be covered pretty well, I think I'll tackle Philly publications. I'll get back to you ASAP.


I started manipulating the press release and wondered if it was cool to do this? I can change the section in the pr where it says "local blogger," or I can totally leave it up to someone from Philly to do...


yes, please send to her if you don't mind! please send to anyone you see fit, just post here so we all know.
yay.

xo
kittee

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 2:52 pm 
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For what it's worth, I tweeted @TheEllenShow and asked her to retweet my VeganMoFo "announcement". I know that may sound corny, but she retweets a lot, so I figured it was worth a shot, right?

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 2:52 pm 
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BunzOfCinnamon wrote:
For what it's worth, I tweeted @TheEllenShow and asked her to retweet my VeganMoFo "announcement". I know that may sound corny, but she retweets a lot, so I figured it was worth a shot, right?


such a great idea!!!

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Fri Oct 22, 2010 4:00 pm 
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kittee wrote:
BunzOfCinnamon wrote:
For what it's worth, I tweeted @TheEllenShow and asked her to retweet my VeganMoFo "announcement". I know that may sound corny, but she retweets a lot, so I figured it was worth a shot, right?


such a great idea!!!


yes, totally a great idea!!!

I wonder if there are other vegan celebs we could use to get the word out... to spread the mofo homepage far and wide?

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Sat Oct 23, 2010 9:31 pm 
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ameyfm wrote:

I wonder if there are other vegan celebs we could use to get the word out... to spread the mofo homepage far and wide?


I've been thinking about it, but no one comes to mind! At first I thought maybe Bob Harper, but I know he's on the healthy vegan side...and I'm....well, not. So I don't know if he'd go for MoFo. But who knows???

Actually I'm sure there will be some healthy vegan blogs on MoFo (right?) so maybe it's worth a try to contact Bob?

My husband suggested Mike Tyson. Buuuut I dunno about that either....
Is he still even vegan??

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Sun Oct 24, 2010 11:17 am 
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I've sent the press release to the UK Vegan Society, The Guardian Life and Style editor, The Independent, The Scotsman, the Edinburgh Evening News and the East Lothian Courier. Maybe this year one of them will bother to run the story.

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Sun Oct 24, 2010 11:20 am 
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BunzOfCinnamon wrote:
ameyfm wrote:

I wonder if there are other vegan celebs we could use to get the word out... to spread the mofo homepage far and wide?


I've been thinking about it, but no one comes to mind! At first I thought maybe Bob Harper, but I know he's on the healthy vegan side...and I'm....well, not. So I don't know if he'd go for MoFo. But who knows???

Actually I'm sure there will be some healthy vegan blogs on MoFo (right?) so maybe it's worth a try to contact Bob?

My husband suggested Mike Tyson. Buuuut I dunno about that either....
Is he still even vegan??

Do Emily Deschanel and Joaquin Phoenix twitter? Ooh, what about Alicia Silverstone? Dianna Agron and Lea Michelle?

ETA - I've just emailed Dan Piraro to ask for a shout-out on his blog.

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Sun Oct 24, 2010 11:13 pm 
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rachell37 wrote:
Do Emily Deschanel and Joaquin Phoenix twitter? Ooh, what about Alicia Silverstone? Dianna Agron and Lea Michelle?

ETA - I've just emailed Dan Piraro to ask for a shout-out on his blog.


all GREAT ideas! do you (or anyone else out there) tweet? I've never done it, so... .I'm a bit of a dud as far as knowing what to send and such. But I would think just sending the mofo headquarters site and the dates would be the basics? Can anyone tweet these vegan friends??

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 Post subject: Re: VeganMoFo Press Release 2010 - we need YOUR help!!
PostPosted: Sun Oct 24, 2010 11:13 pm 
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ps. dan piraro is awesome

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