Post Punk Kitchen Forum

Friends! It's that time of year again! In fact, it's really that time of year, VeganMoFo is just a few weeks again and it's time to blitz the local, national and international media with VeganMoFo press saturation. Let's get the word out! This year's press release is just a lightly-reworked version of last year's. I'll paste the press release below, and then the instructions on what to do with it after that:

PRESS ADVISORY


TODAY’S DATE, 2011: 

FOR IMMEDIATE RELEASE



CONTACT: YOUR NAME HERE, YOUR PHONE NUMBER, YOUR EMAIL ADDRESS






VeganMoFo V: Vegan Month of Food, with several hundred blogs participating!



The 5th Annual Vegan Month of Food (aka VeganMoFo) is ready to take the blogosphere by storm! Starting October 1st, several hundred bloggers from all around the globe will pledge to post about vegan food at least five days a week for the whole month of October. The most dedicated participants try to blog all 31 days. Food writers, bloggers, and home cooks will write about what they eat and what they cook, all with the intention of showing off the wide and varied world of vegan food. There will be cupcakes, raw food creations, family dinners, and extravagant culinary projects.

VeganMoFo kicks off on October 1st and continues through the month of October. You can find the alphabetized list of all participating blogs online at VeganMoFo.com. There you will also find information about generating an RSS feed to help you keep track of all the food writing. Vegan MoFo can also be followed on Twitter.com @VeganMoFo.





First organized by vegan chef and cookbook author Isa Chandra Moskowitz (theppk.com), VeganMoFo has been gathering more and more enthusiasts each year. Participants begin brainstorming themes for their month-of-daily-entries well in advance. In previous years, bloggers have written about everything from eating with a vegan baby, to veganizing old family recipes, to 31 days of vegan Halloween-themed treats. Posts include beautiful photographs, tantalizing recipes, and thoughtful musings. 
In 2010, over 800 bloggers from around the world signed on and participated!




Local blogger YOUR NAME HERE is one of the bloggers participating this year. YOUR NAME HERE first began HIS/HER blog “YOUR BLOG NAME HERE” (YOUR BLOG URL HERE) in YEAR. “YOUR BLOG NAME HERE” focuses on beautiful photography of home cooked meals, local restaurant reviews, vegan versions of old family recipes, thoughts on following a vegan diet, personal recipes, and much more. 

(***edit this info, obviously***)

VeganMoFo is a grassroots event that evolved from a community of vegans who love to cook, love to be vegan, and are passionate about sharing their love of vegan food with the rest of the world. Anyone interested in food should definitely go online and check it out. But, be prepared for a growling stomach!



and the instructions:



Hi Everyone! 
It's that time of the year again - whether or not you are planning to participate in VeganMoFo as a blogger, you can still help the cause by helping to get the word out to various media outlets... both local and nationwide. Check it out!



1. Read the press release (below), and then personalize it. At the very least, include your name, phone number, and email address as the CONTACT, at the very top; and make sure the date is accurate. If you are participating in VeganMoFo, or you know other local bloggers who are, modify the 4th paragraph with the appropriate names, links, and details. What I wrote in paragraph four is just a sampling, which can be modified as much as you want, but keep it short and concise. Don't be all going on and on. And please, double check for spelling errors. If you don't want to bother personalizing the press release, just remove the 4th paragraph altogether.




2. Make a list of all the local newspapers and weeklies with food sections. Then, look them up online, and look for the "contacts" or "editors" link. Try to find out the name and email address of the person in charge of writing about food. Sometimes you may have to call the front desk to find out this info.

*** If you live in a city with lots of other vegans, please make a point of having only one person be sending out press releases.





3. Send the press release, with a BRIEF personalized message to the food editors (ie. ONE SENTENCE). Don't send it as an attachment, but in the body of the email. If you'd like to, you can send along the veganmofo III graphic* as an attachment, and/or a particularly beautiful vegan food photo of YOUR OWN. Occasionally, if you feel like you've got the moxie and you can sound professional and enthusiastic, it's good to call the person first and either speak with them or leave a message, about this very exciting thing that's going on, and you're about to email them a press release. Please read the press release thoroughly, once or twice, before calling. It really helps. Obviously, if you don't think you can pull that off in a professional way, just send the email without the call. 


email subject title: "Press Release: Vegan Month of Food (VeganMoFo)"



Here is a link to the VeganMoFo logos:
http://veganmofo.wordpress.com/2010/10/18/mofo-logos/ 
go to link, save the image you want to your harddrive, save as "veganmofo_logo", attach to email as a jpg attachment)





4. Once you've sent the press release, come back to this thread and post the names of the papers/media outlets you've sent it to.



woooooo hooooooooo! Let's do this thing!

hey mods, can someone please change the name of this thread to "2011 Vegan..." kthx

You can check last year's thread for good ideas on where to send the Press Release: viewtopic.php?f=4&t=202
And then please post in this right afterwards... so we won't have multiple people sending to the same source.
ready, set, go!

thanks!

The URL might be changing, so stand by for that info!

I have sent the press release to The Herald Times, Bloom Magazine, NUVO Magazine, Indiana Daily Student, and to the two non-profits I selected for my charity.

I am sending this to Grant Butler from the Oregonian.
Thanks, Ameypamey.
xo
kittee

I updated this with the new URL, VeganMoFo.com.

excellent! this is good to go, thanks Isa.
Hey, can we move this to the foyer, so more people will see it? We need to begin Project MoFo Blitz!!! Stat!

Sure!

Ooh great idea!

he emailed me back to say he might sign up!

*BUMP!*
c'mon everyone! We need some help getting the word out to various newspapers and online food sites about mofo, and we gotta get crackin!

Even if you don't have time to send the press release, if you can think of good sites where we should send the PR, please leave a comment, so one of us can send the p.r.

Time is of the essence!

why don't you post a link to this on facebook? maybe the non ppkrs can lend a hand? or want me to?
xo
kittee

Is this posted on the Main website? I was going to link to it in my Vegan Etsy post for tomorrow but I don't see it there.

oh good point! Website People, the P.R. should be on the website somewhere...

SENT:
Santa Cruz Sentinel
San Jose Mercury News

SENT:
SF Chronicle

also, check last year's thread for some really great ideas for who to contact etc:
viewtopic.php?f=4&t=202&start=0

I sent it to two local Albuquerque magazines - Local Flavor and the Alibi.

Nanette

What about NPR? I'll get something sent to WFIU, the local NPR/classical music station.

oh, great idea to send to NPR!!! yeah!
good thinking!

The Boston globe has a food blog as well as a couple days a week, it features food in it's 'g' section. I'll try and do that tomorrow. Maybe the metro and Phoenix as well. (Boston)