| Register  | FAQ  | Search | Login 
It is currently Wed Oct 22, 2014 9:06 pm

All times are UTC - 6 hours [ DST ]




Post new topic Reply to topic  [ 45 posts ]  Go to page 1, 2  Next
Author Message
 Post subject: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 5:52 am 
Offline
Trapped On A Desert Island With A Cow
User avatar

Joined: Sun Oct 24, 2010 5:28 am
Posts: 422
Location: Paris
A facebook friend just linked to this: http://www.scienceofimitationmilk.com/ It seems to be some kind of anti-plant milk propaganda from the people who brought us Got Milk...

Super snazzy mini-site, super un-friendly message.

Hope a post about this doesn't exist elsewhere. I couldn't find one, but wasn't sure where to look either.

_________________
http://www.parisvegan.com


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 6:05 am 
Offline
Huffs Nutritional Yeast
User avatar

Joined: Sat Sep 22, 2012 4:57 am
Posts: 115
Location: Kessel, Outer rim
Helen4Morrissey wrote:
A facebook friend just linked to this: http://www.scienceofimitationmilk.com/ It seems to be some kind of anti-plant milk propaganda from the people who brought us Got Milk...

Super snazzy mini-site, super un-friendly message.

Hope a post about this doesn't exist elsewhere. I couldn't find one, but wasn't sure where to look either.


wow.... Thats all I can say without getting preachy....


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 6:39 am 
Offline
Dying from Nooch Lung

Joined: Wed Aug 01, 2012 3:37 pm
Posts: 3265
Location: Ireland
So the moral of the story is we want to change people into rabbits? I need that machine for work.

_________________
Meowchickameow meow! - Tofulish


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 7:59 am 
Offline
Trapped On A Desert Island With A Cow
User avatar

Joined: Sun Oct 24, 2010 5:28 am
Posts: 422
Location: Paris
I know. I hate the way they make the soybeans look so gross. Have they never eaten edamame?! Makes me cross.

_________________
http://www.parisvegan.com


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 9:31 am 
Offline
Mispronounces Daiya
User avatar

Joined: Wed Oct 20, 2010 1:56 pm
Posts: 1464
My friend is partially behind this ad campaign for this. So angering to see her talking about it on facebook.

_________________
Like the beleaguered people of sub-Saharan Africa, I'll just go to Denny's. Solidarity!
-mumbles


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 9:39 am 
Offline
Dr Bronners, MD
User avatar

Joined: Wed Oct 20, 2010 5:58 pm
Posts: 4750
Location: Santa Cruz whoop whoop
The style is pretty cute, aside from the smugness.

_________________
"Trolling an internet message board, The Greatest Activism Of All." - pandacookie
Вы такие сексапильные, когда злитесь


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 9:44 am 
Offline
Trapped On A Desert Island With A Cow
User avatar

Joined: Sun Oct 24, 2010 5:28 am
Posts: 422
Location: Paris
solipsistnation wrote:
The style is pretty cute, aside from the smugness.


Agree. It's really annoying that the campaign and site are so well done while the message is so against my beliefs.

_________________
http://www.parisvegan.com


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 9:49 am 
Offline
No-pants hermit 4 lyfe
User avatar

Joined: Sun Oct 24, 2010 10:22 am
Posts: 3136
Location: BKLN
those kids keep asking where the udder is, as if that weren't a thing most people need to forget about in order to enjoy milk.

_________________
"rise from the ashes of douchebaggery like a fancy vegan phoenix" - amandabear
"I'm pretty sure the moral of this story is: fork pants." - cq


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 9:57 am 
Offline
Drunk Dialed Ian MacKaye
User avatar

Joined: Mon Oct 11, 2010 4:02 pm
Posts: 1859
Location: Spokane, WA
I, for one, enjoy suckling at the sexy teat of science.

_________________
"All PPK gamers should put on their badge of shame right now. You will never leave the no-sex thread." - Vantine
"I'm so glad my prison of principles has wifi." - Abelskiver


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 10:01 am 
Offline
Making Threats to Punks Again
User avatar

Joined: Wed Oct 20, 2010 2:00 pm
Posts: 1105
Science is bad, people! Almost as bad as chemicals.


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 10:03 am 
Offline
Chip Strong
User avatar

Joined: Thu Oct 21, 2010 7:56 pm
Posts: 975
Location: Baltimore
What the fork? That is not how you make "imitation" milks. And they're not imitation anything. And there's sediment in cow's milk, too. And there are a ton of ingredients in cow's milk that aren't listed. And just because most people don't know what carrageenan is doesn't mean it's bad.

What the fork.


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 10:11 am 
Offline
Bathes in Braggs
User avatar

Joined: Thu Mar 31, 2011 7:38 am
Posts: 1326
Location: Windmill row
Quote:
It shouldn't be this much work.

Maybe not, but at least we won't need to raise a cow, forcefully impregnate her, wait until she gives birth, steel her calf, feed her a shit-ton of grains which could make easily make a lot of tasty plant milk without passing through her maltreated systems, and then attach her to a machine which sucks the milk from her udder. Not to mention all the treatments cow's milk goes trough before it ends up on the supermarket shelves.

Also that is NOT how soy milk is made AT ALL. Jeez.

_________________
Can you read Dutch? Kom eens kijken op Vegetus!


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 10:56 am 
Offline
Not a creepy cheese pocket person
User avatar

Joined: Wed Oct 20, 2010 2:17 pm
Posts: 4062
Location: Austin
If you listen without the sound, they're pretty awesome.


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 12:01 pm 
Offline
Dying from Nooch Lung
User avatar

Joined: Wed Oct 20, 2010 11:01 am
Posts: 3382
Location: Chandler, AZ
I actually think it's pretty clever. And hey, if they have to go through all this effort they must be threatened by non-dairy milks. And can you blame 'em? My regular grocery store has a whole case dedicated to non dairy milks and then another section with refrigerated non dairy milks. Business is booming.

_________________
Half the lies I tell are not true.
"luckily us vegans dont go into cardiac arrest...but we do go into food comas" - Adam Crisis


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 12:20 pm 
Offline
Has it on Blue Vinyl
User avatar

Joined: Wed Jan 05, 2011 7:44 pm
Posts: 2147
mollyjade wrote:
If you listen without the sound, they're pretty awesome.


I did listen without sound. It was fun. I'm not bothered by the message because it so is obviously wrong that it is comical. Anyway, I had fun making my "imitation milk." If there was an equally silly clip on the "science of dairy milk" it would be pretty gross!


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 1:53 pm 
Offline
Impressive boner
User avatar

Joined: Wed Oct 20, 2010 2:57 pm
Posts: 4109
Location: Nottingham.
This is so weak! Will it actually sucker anyone?


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 2:15 pm 
Offline
Inflexitarian
User avatar

Joined: Fri Feb 11, 2011 10:10 pm
Posts: 751
Location: Virginia, USA
Yes..I'm not sure what the point of that was.

How much plant milk does it take for me to become a bunny? 'Cause I'd love being a bunny..

_________________
Geeks make the world go 'round

Follow me on Twitter: https://twitter.com/#!/GeekKnowledge


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 3:08 pm 
Offline
Dying from Nooch Lung

Joined: Wed Aug 01, 2012 3:37 pm
Posts: 3265
Location: Ireland
Guys, after a second watch I've decided I am no longer vegan. Also, sod being very lactose intolerant to the point where it induces severe asthma attacks, I'm going to guzzle litres of dairy milk every day. I may drop dead eventually but at least what I put into my body won't be filled with these things this crowd are telling me are nasty.

Not.

_________________
Meowchickameow meow! - Tofulish


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 3:23 pm 
Offline
Drinks Wild Tofurkey
User avatar

Joined: Tue Nov 09, 2010 12:16 am
Posts: 2754
Location: SF Bay area
How funny that they act like milk is a single ingredient. It's not like there is sugar, or calcium, or zinc in dairy milk. Or that there is no science behind modern dairy production. Good grief. They need to hire a better adman.

_________________
http://hotveganchickpeas.wordpress.com (food blog)
http://baybalcony.wordpress.com (gardening blog)


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 5:21 pm 
Offline
Saggy Butt

Joined: Fri Nov 25, 2011 4:29 pm
Posts: 308
I forget why but i just read something that said that dairy milk was probably going to double to triple in price within the next year or so. maybe they're afraid.


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 6:18 pm 
Offline
Calls "cavemen" on that
User avatar

Joined: Thu Nov 11, 2010 10:53 pm
Posts: 2369
Yep, the dairy industry is super scared of milk alternatives. Hence 'Imitation' milk, as if it is a sub-par knock off of milk, rather than a non-cruel alternative.

Actually, the marketing and advertisments are pretty good. But geez, they must be terrified to dump so much money into a campaign like this. Believe me, its the big bucks.

But yeah, clever campaign. Too bad it's stupid doo doo head.


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 8:28 pm 
Offline
Drinks Wild Tofurkey
User avatar

Joined: Tue Nov 09, 2010 12:16 am
Posts: 2754
Location: SF Bay area
Chicki wrote:
Yep, the dairy industry is super scared of milk alternatives. Hence 'Imitation' milk, as if it is a sub-par knock off of milk, rather than a non-cruel alternative.

Actually, the marketing and advertisments are pretty good. But geez, they must be terrified to dump so much money into a campaign like this. Believe me, its the big bucks.

But yeah, clever campaign. Too bad it's stupid doo doo head.


Really? I'm just curious how well this campaign is working out for them. I guess it makes sense to scare people that they're drinking "chemicals" if they choose plant milks but then there was that other terrible one about mean PMSing girlfriends that was just so tacky. Maybe I'm biased. It just doesn't seem like a good strategy.

_________________
http://hotveganchickpeas.wordpress.com (food blog)
http://baybalcony.wordpress.com (gardening blog)


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 9:21 pm 
Offline
Inflexitarian
User avatar

Joined: Thu Aug 11, 2011 2:42 am
Posts: 732
Location: Adelaide, South Australia
It's a really cute little novelty, but actually not very user-friendly. Most visitors would probably tire of it before getting to the message at the end. From a user-interface perspective it's a bit old-fashioned, but I love the cuteness factor.

The dairy industry is really grasping at some pretty weak straws with their non-dairy milk smear campaigns. I mean, really, shaking beverages is such a major deprivation. That darned pesky orange juice pulp! You'd have to give milk a good shake too if it wasn't homogenised. And *gasp* isn't homogenisation done in a...factory?!

_________________
Visit my blog! http://magicjelly.com.au/blog/


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Thu Oct 04, 2012 9:31 pm 
Offline
Lactose Intolerant...Literally
User avatar

Joined: Sat Oct 23, 2010 7:56 pm
Posts: 695
Location: ontario
i lol'd.
and i shook the hell out of that coconut milk.
also, as my partner pointed out, you have to shake orange juice, too.

_________________
everything stays the same, only more so.


Top
 Profile  
 
 Post subject: Re: The science of imitation milk...
PostPosted: Fri Oct 05, 2012 12:33 pm 
Offline
Calls "cavemen" on that
User avatar

Joined: Thu Nov 11, 2010 10:53 pm
Posts: 2369
Well, I think it is successful, based on how many people are talking about it, which I belive is the intent of the campaign. This is not a campaign that is intended to sell a specific product, but instead promotes the general industry of dairy milk (by putting the competition in a negative light)

Example: Someone the other day randomly asked me about my 'imitation milk' I had in the fridge at work. I was like, what??? and they referred to the commercial. I have also had friends who know I don't do dairy ask my opinion on these commercials.

So, based on my experience, I would say that is pretty successful. (incredibly non-scientific I know) of course, there are ways they can measure success, even without specific sales numbers, like ad-awareness studies, focus groups, polls, website hits etc. which we don't have access too. We have to assume a bit.

I have been in marketing for about 8 years now. Personally, I do not like any advertising or marketing campaigns that are negative. I also think it is a poor strategy, and gives a bad impression of your brand/company to your target base. Also, the focus tends to be on the competition in these type of campaigns. Why bring any more attention to your competition than necessary? Even if it is negative, I do not think that is a good idea.

In my career, I tend to stay away from those types of campaigns. If a CEO or executive insists on a negative campaign, I try to steer them away from it for this very reason. If they insist, I will go with it. I remember a year long campaign at a company I worked for that was based on de-bunking some clinical studies that a competitor did. It was a disaster. Basically, we just ended up promoting the competitor! It got people more interested in them than us! (they were a smaller company than we were).


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 45 posts ]  Go to page 1, 2  Next

All times are UTC - 6 hours [ DST ]


Who is online

Users browsing this forum: Google [Bot], kfad, Vantine and 5 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum

Search for:
Jump to:  
Powered by phpBB © 2000, 2002, 2005, 2007 phpBB Group
Template made by DEVPPL/ThatBigForum and fancied up by What Cheer