Yeah, this. I also thought it was strange how she suggested people converting to veganism stock up on cheese and meat alternatives. I tend to avoid telling people to do that, as that seems to encourage comparison between the non-vegan and vegan versions.
It seemed very problematic to me that they only thing we saw in these people's refrigerators was soy milk, fake cheese, and soy dogs! Where were the vegetables?!?!?! Having been vegetarian for over a year (and vegan for just a week), I have never had fake cheese or a soy dog (although I am sure I will try them all at some point, it would still never be something you would normally find in my fridge). It's not surprising to me that 2 out of the 3 didn't commit to full-on veganism.
While the information about all the different farm and slaughterhouse practices was good in reaffirming MY decision to go vegan (even if I only could stand to partially listen and not watch), overall, I don't really think that the documentary as a whole would be enough to convince most people to really consider veganism or vegetarianism.