It's run by vegan runner Fiona Oakes. She is struggling to pay the feed bills every month. Her retired mum has even had to go back to work to help bring in more money. She has around 400 animals and it costs about £10,000 per month to run. She also runs races to raise the profile of veganism and highlight animal cruelty. Personally, I think it's really important to support small charities who don't have the money or staff to do lots of promotion/advertising. I've never met Fiona but I've sponsored animals for people and helped fundraise and she seems so lovely and desperate to create a safe place for animals. Everyone I know who has met her says how inspirational she is.