Hey Phoenix people! There's a new (veg) kid in town! Bragg's Factory Diner http://braggsdiner.com/
This is a breakfast/lunch joint, only open 7-2 right now, but I hear they may expand the hours sometime down the road. They have stuff like a coconut curry waffle, a sandwich called an ELT (with crazy good eggplant bacon) and fresh baked pies (and other pastries) every freakin' day... wooooo!!!
Check it out!