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 Post subject: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Sat Dec 20, 2014 12:01 am 
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In fact, consumption of fluid dairy (i.e. milk) has decreased a dramatic 25 per cent in the last 20 years as consumers switch to alternatives such as almond, soy and rice milk.

The decline is so striking that the Dairy Farmers of Canada commissioned a survey to find out why milk drinkers are ditching it in droves. The survey comprised 6,800 Canadian households and has some enlightening findings.

The two age demographics to see the greatest decline in milk drinking? Middle-aged empty nesters, who reported almost completely dropping milk, and families with children under the age of 12, who comprised a surprising one-quarter of the decline. The reason? A revealing 10 per cent of non-milk drinkers stated they had gone vegan -- a word almost unheard of just a few years ago. Eight per cent said they no longer wanted to support an industry whose practices they regarded as cruel.

That cruelty was on stark display last June when Mercy For Animals Canada released undercover footage from inside Canada's largest dairy factory farm in Chilliwack, B.C.


From
http://www.huffingtonpost.ca/twyla-fran ... 80934.html

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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Sat Dec 20, 2014 12:41 am 
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Semen Strong
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WOW! GO(H) CANADA!

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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Sat Dec 20, 2014 1:23 am 
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Banned from Vegan Freaks.
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I have been noticing this through experience, but it is nice to see proof! I have only been vegan maybe 5 years or so...but more and more i'm noticing i'm meeting so many vegans all the time! it makes me so happy. and like, everywhere i've been in the past few months where they get a pizza for people, there's been a vegan one. 5 years ago i was still getting 'oh that's weird' and now it's like, 'oh, i'm vegan too' (i am in toronto)


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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Sat Dec 20, 2014 10:58 am 
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Flounceiad 2011
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WOW! GO(H) CANADA!

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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Sat Dec 20, 2014 11:05 am 
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Moving To Sheepshead Bay
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I see almond milk go by in carts almost as often as I see cow's milk, when I'm at work. It's also pretty obvious when you watch tv, too. The dairy industry is rolling out the advertisements, big time. Commercial spots with celeb chefs and annoying dieticians, talking about sneaking as much dairy as possible in to food because apparently everyone in Canada is missing vital nutrients and aren't eating enough!

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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Sat Dec 20, 2014 11:35 am 
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Aggressive dairy industry advertising has been happening in U.S. for a long time. A lot of Americans years ago discovered that liked soy milk, now almond milk, and saw no reason to put up with lactose intolerance.

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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Sat Dec 20, 2014 12:24 pm 
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Vegan Since Before There Were Vegetables
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Yeah, I live in the sticks but everyone is talking about almond milk, ALL THE TIME. My parents report the same in Alberta.


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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Sat Dec 20, 2014 12:24 pm 
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Vegan Since Before There Were Vegetables
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Oops double post


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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Sun Dec 21, 2014 6:30 am 
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Chip Strong
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Location: Cambridge England
I am so pleased to read that ... pleased that my fellow citizens are clearing their heads and seeing the light!

Anne, Canadian drinking almond milk & would drink Blue if she could find any ... I checked ... it is rated 'vegan friendly' ... well of course it is ... it has always been friendly to me & I to it ...

p.s. I will be more pleased when you can get non-dairy milk at every Timmies

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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Mon Dec 22, 2014 2:54 am 
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Has it on Blue Vinyl
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You can get soy milk at Tim's now! It just happened. As soon as I left the country.

I wonder if cost has anything to do with it too? Milk is pretty expensive in Newfoundland, I can usually get soy or almond cheaper than dairy milk.

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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Mon Dec 22, 2014 6:35 am 
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Vegan Since Before There Were Vegetables
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Even at Sobey's there is almond milk at the coffee bar!

I think milk IS really expensive here. I worked an event sponsored by the Dairy Association of Canada (I know, I was just slinging cider) and the super nice and therefore hard to vilify dairy people said no one drinks milk anymore (even them!). I am hosting my parents for xmas and they drink lactose-free milk, but there's none in the grocery stores here, so they are stuck with almond/soy milk.


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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Mon Jan 05, 2015 9:30 pm 
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<3
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I can imagine that consumption of plant based milks are up in a lot of western industrialized countries as well. United States included since that's where I live. Sadly, I see all kinds of cool looking people with dairy and meat laden carts where ever groceries are sold.

Every bit helps. Poor cows.

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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Mon Jan 05, 2015 9:45 pm 
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I didn't see this before! I can add my anecdotal two cents that pretty much everyone I work with regularly drinks almond or soy milk over dairy milk by choice. Also, it seems like lately, over the last couple years, people are less and less skeeved out by vegan stuff in general. It's all good, no matter how small.

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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Fri Mar 06, 2015 7:10 am 
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Huffs Nutritional Yeast

Joined: Sun Feb 15, 2015 1:34 pm
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Location: Stockholm, Sweden
Here in Sweden especially the Oat milk from Oatly use skyrocketed after the Milk Association "Svensk Mjölk" (Swedish Milk) sued them for alleged "wrong marketing" ...
Some links in English: http://elegantlyvegan.com/the-oatly-lawsuit/
http://www.reddit.com/r/vegan/comments/2k4583/swedish_big_dairy_sue_oatly_oat_milk_for_lts_like/


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 Post subject: Re: Ditching In Droves: Why Canadians Are Dropping Milk
PostPosted: Thu Mar 12, 2015 8:47 pm 
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Bathes in Braggs
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They still seem to be pushing it in the schools, as part of their "healthy choices" campaign, but I am only peripherally involved with the students. I will have to pay closer attention and see if there are non-dairy milks offered in the cafeterias. My son is in high school but takes his lunch. So many people identify as lactose-intolerant or something similar it is not surprising. Even my ex-boyfriend, not very nutritionally aware, stopped drinking cow milk because he said it made him fart :-)


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