Ok so I don't know if you Boston people have seen the Boston Vegetarian Society subway ads, featuring various recipes. But out of nowhere my boyfriend emailed me this morning to say he was reading a recipe on the train for Red Lentil Thai Chili, from "the postpunk kitchen". He said it looked delicious and he's a huge carnivore so that's pretty awesome, I think he even wants to try and make it. Nice job Isa! It's this recipe BTW for those who don't know:http://www.theppk.com/2010/12/red-lentil-thai-chili/
I've also seen an ad in the green line for a Terry Romero recipe that looks awesome, I think these ads are really effective, people are intrigued by the delicious sounding recipes.