| Register  | FAQ  | Search | Login 
It is currently Fri Dec 19, 2014 11:35 am

All times are UTC - 6 hours [ DST ]




Post new topic Reply to topic  [ 12 posts ] 
Author Message
 Post subject: gender-neutral Swedish toy catalog
PostPosted: Fri Nov 30, 2012 7:18 pm 
Offline
Dr Bronners, MD
User avatar

Joined: Wed Oct 20, 2010 5:58 pm
Posts: 4787
Location: Santa Cruz whoop whoop
As a father who totally supports his son's enthusiasm for My Little Pony (and who would be teaching daughters to use knives and tools if I had any), I dig this quite a lot.

Quote:
Scandinavian toy retailer Top-Toy, a licensee of the Toys “R” Us brand, has made a bold move in its Swedish catalog this year, working to do away with the guns-for-boys, dolls-for-girls gender system that is a mainstay of the industry. Instead, its catalog is trying to be gender-neutral, reflecting Sweden’s national focus on equality in the workplace and in society.


http://blogs.wsj.com/corporate-intelligence/2012/11/29/highlights-from-the-gender-neutral-swedish-toys-r-us-catalogue/

If you're curious, here's the whole catalog:

http://viewer.zmags.com/publication/4c3e4a62

_________________
"Trolling an internet message board, The Greatest Activism Of All." - pandacookie
Вы такие сексапильные, когда злитесь


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Fri Nov 30, 2012 8:16 pm 
Offline
Mediocre Tart
User avatar

Joined: Wed Oct 20, 2010 2:55 pm
Posts: 4717
Location: People's Republic of Glasgow
Yeah, there was an article about this the other day in the Guardian saying it was about the company being previously complained about regards advertising gender-specific toys. But now they are saying all the genders can brandish toy guns! Woo!

_________________
#sexysocialism

"I will take a drugged, sex-crazed, punk rock commie over Mrs. Thatch any day of the week" - Vantine

"I just finished building my Irn Bru cellar!" - Steffers!


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Sat Dec 01, 2012 11:25 am 
Offline
The Real Hamburger Helper
User avatar

Joined: Sat Oct 23, 2010 8:04 am
Posts: 2230
Location: nj
I just looked through the whole catalog. I like it! Of course there are still some blue/pink pages, but with no kids on them. And they have pics of girls playing with cars, and quite a few with boys ironing, cooking & playing with babies. I think they did a pretty good job.

_________________
I'm not asking for utopian dreams...just a little peace in this world. That's a logical thing. - Deee-Lite


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Sat Dec 01, 2012 12:17 pm 
Offline
Dr Bronners, MD
User avatar

Joined: Wed Oct 20, 2010 5:58 pm
Posts: 4787
Location: Santa Cruz whoop whoop
Yeah-- I thought the pink and blue vacuum cleaners (for girls and boys) were sort of weird, but hey-- blue vacuum cleaners! For boys! I actually own a blue vacuum cleaner, which looks like a sort of sci-fi backpack.

Girls with spy toys and toy guns! Boys changing diapers!

_________________
"Trolling an internet message board, The Greatest Activism Of All." - pandacookie
Вы такие сексапильные, когда злитесь


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Sat Dec 01, 2012 10:39 pm 
Offline
Top of the food chain & doesn't need to prove it

Joined: Sun Nov 07, 2010 7:17 pm
Posts: 664
there needs to be more of this in the world. I'm so tired of the pink and blue aisles at places like target, and my kid isn't even born yet.


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Wed Dec 19, 2012 2:06 pm 
Offline
Nooch of Earl
User avatar

Joined: Sun Dec 12, 2010 2:18 pm
Posts: 3750
Location: Bella Napoli
As good a place as any to put this:

http://www.huffingtonpost.com/2012/12/1 ... more204462

Apparently Hasbro is going to redo their Easy Bake Oven color scheme and commercials. The slideshow at the bottom of toys' pinkification is required viewing.


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Wed Dec 19, 2012 2:10 pm 
Offline
Nooch of Earl
User avatar

Joined: Sun Dec 12, 2010 2:18 pm
Posts: 3750
Location: Bella Napoli
Oh and just in case all the pink and purple in one aisle and the rest of the colors in another didn't tip you off, the gender police are here to make it explicitly clear (this is at the Navy Exchange):

Image
Image


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Wed Dec 19, 2012 2:43 pm 
Offline
***LIES!!!***
User avatar

Joined: Sun Feb 12, 2012 4:10 pm
Posts: 3886
We went to Toys 'r' Us last night. Three rows of pink signs with dolls, a million rows of blue signs with action figures, cars, etc. No "girl/boy" signs, but pink and blue is clear enough.


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Wed Dec 19, 2012 2:53 pm 
Offline
Not NOT A Furry
User avatar

Joined: Mon Sep 17, 2012 3:26 pm
Posts: 466
Location: Zagreb, Croatia
'For example, a June 1918 article from the trade publication Earnshaw’s Infants’ Department said, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” '

http://scienceblogs.com/pharyngula/2012 ... ined-pink/


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Wed Dec 19, 2012 3:12 pm 
Offline
***LIES!!!***
User avatar

Joined: Sun Feb 12, 2012 4:10 pm
Posts: 3886
Just highlights how non-essential and meaningless these attributions are. I wonder if, in the margins between the switch on blue/pink there was any increased flexibility of gender norms about color, dress, etc.


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Wed Dec 19, 2012 3:21 pm 
Offline
Mispronounces Daiya

Joined: Thu Dec 09, 2010 5:28 pm
Posts: 1488
solipsistnation wrote:
As a father who totally supports his son's enthusiasm for My Little Pony (and who would be teaching daughters to use


Daughters or knives? :)

_________________


Top
 Profile  
 
 Post subject: Re: gender-neutral Swedish toy catalog
PostPosted: Thu Dec 20, 2012 12:58 pm 
Offline
Has it on Blue Vinyl
User avatar

Joined: Wed Jan 05, 2011 7:44 pm
Posts: 2176
Aubade wrote:
I just looked through the whole catalog. I like it! Of course there are still some blue/pink pages, but with no kids on them. And they have pics of girls playing with cars, and quite a few with boys ironing, cooking & playing with babies. I think they did a pretty good job.


I liked it too. I actually like that the boy's vacuum is blue. Well, not pink. It would have been cool if it were green or red too.


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 12 posts ] 

All times are UTC - 6 hours [ DST ]


Who is online

Users browsing this forum: No registered users and 6 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum

Search for:
Jump to:  
Powered by phpBB © 2000, 2002, 2005, 2007 phpBB Group
Template made by DEVPPL/ThatBigForum and fancied up by What Cheer